Expectations From HOST 4103

I was raised in a very traditional home with limited amounts of technology. In this way only recently have I been exposed to the large range of technological advances. I go into HOST 4103 (E-Marketing) with the expectation that my eyes will be opened to all technology has to offer. The concept of e-marketing is not new but it is to me. I would like to learn more about the advantages and disadvantages of conducting business through this channel. I would also like to gain insight into how to set up a network of e-marketing so companies not currently utilizing this resource could do so. I believe the course should include a section on the risks of e-marketing and tactics used to identify things like fraud and hackers that may try to take advantage of this channel. It would also be nice to be exposed to the history of e-marketing and where it is believed to go in the future. Finally I expect this course to combine both lecture style learning and real world experiences. By this I mean that in addition to textbook and in class learning exercises the course incorporates guest speakers and field trips so first hand knowledge can be obtained.

I look forward to learning more about e-marketing over the next several weeks and know that the information I gain will benefit me in my future career.